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PCC Print Center Brand Guidelines

One of the main challenges the Portland Community College Print Center had within its organization was brand awareness. So the first order of business when I arrived, was to give the Print Center its own brand within the college. This colorful and cheeky brand ID was imagined to cut through the noise, and offer a laugh. Unable to alter the logo, I added a multicolored bar of color to all of the media as a Print Center identifier. The new brand was quickly established, defined, and applied throughout the college through emails, newsletters, point-of-sale materials, and In-Service sales kits. The images below depict a handful of the pages from the Brand Guidelines.

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